De productlijn van WebTrends ziet er als volgt uit:

 

MarketingLab2 bestaat uit: WebTrends Analytics, Visitor Intelligence, Score en Ad Director.

Google Analytics is a competitive tool with many possibilities. Especially in the lower and mid segment, Google Analytics has a high market share. The threshold to get started with webanalytics is removed by Google Analytics because the tool is free.

Are you completely dependent on your website and make important management decisions based on cross-media WebAnalytics, then Google Analytics might be not enough. In addition, Google has all your data.